Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Photography by Barbara O'Brien

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Occasion cards

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Key card holder

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Gift bags

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Photography by Barbara O'Brien

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Mini bar menu

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Photography by Barbara O'Brien

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Stationery set

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Press folder

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Restaurant menu suite

Refreshed identity for the legendary LA hotel
—
Nestled in a secret garden in one of LA’s most exclusive neighbourhoods, Hotel Bel-Air is one of the world’s most iconic 5-star hotels. Appointed to refresh the hotel’s identity ahead of its re-launch following a two-year refurbishment, we developed a strategy positioning the hotel as a secret garden with ‘legendary style and a modern edge’. A restrained colour palette with flashes of turquoise foil and decorative images of swan feathers (the hotel is synonymous with its idyllic Swan Lake feature) create an ethereal yet undeniably luxurious sense of refinement.
—
Presentation book